Branding Concepts, Organizational Structure

Enhancing our marketing and branding efforts requires both coordination and collaboration. This project, launched in April 2015, builds on past research and initiatives, but goes a step further, making recommendations both for branding concepts and organizational structures and support that will ensure meaningful and actionable outcomes. Importantly, the project encompasses all areas of the University, including admissions, athletics, student affairs, advancement, research, alumni relations, public affairs, public engagement, and all of our colleges and interdisciplinary institutes.

Ultimately, this effort will help us to analyze and align our resources to accurately reflect the excellence of the entirety of the University—ensuring that top students continue to choose Illinois, that our graduates remain highly sought after, that our educators and researchers receive the recognition they deserve, and that the people of the state, nation, and world are aware of the University’s distinct contributions to society.